Just as it’s important for an organization to maintain a cohesive visual look, it’s also important for an organization to maintain a cohesive identity in written form. Together, a unified visual and written identity help to form a strong brand.
The UTIA Editorial Guide sets recommendations to ensure we communicate our identity clearly in text. It addresses some of the more common questions that arise at UTIA and provides a framework for clear and consistent communication to our many audiences—the public, our clientele, our alumni and friends, our students, and the media.
Using the Editorial Guide
As issues arise in your copy editing, check this guide first for UTIA-approved styling. If this guide does not cover an issue, consult the following guides based on the type of communication:
Associated Press. For all news releases, media advisories, and other communications sent directly to news media professionals, as well as UT Extension publications, use the most recent edition of the Associated Press Stylebook.
Chicago Manual of Style. For the UTIA website and other creative and promotional pieces and publications, use the most recent edition of the Chicago Manual of Style.
Dictionary. Refer to Merriam-Webster’s Collegiate Dictionary.
The terms display text and running text are used throughout this guide. Display text refers to headlines and headings, while running text refers to larger blocks of text.