Visual Identity

The key element of an organization’s visual identity is the logo. Over the years, UTIA’s visual identity had become very fragmented, so in 2015 the Institute’s Marketing and Communications team took on the challenge to refocus the organization’s visual footprint. The team spent countless hours during a year-long process of building consensus throughout the Institute and developing numerous designs for discussion.

We chose to keep the iconic UT symbol because it best represents our statewide presence, and incorporated it into our overall organizational logo, as well as logos for our units, departments, and programs.