UTIA Family, please refer to utk.edu/coronavirus for the latest updates and student information. For UTIA-specific resources, including event information and county office status, please visit utia.tennessee.edu/coronavirus .

UTIA Brand Standards

Maintaining a strong, consistent brand is crucial to any organization.

A brand reflects the core of an organization’s personality. It’s who we say we are, and what we hope our audiences will remember us for. Each of us as a member of the UTIA family has the opportunity to reinforce both our brand and brand promise through the resources available on this site. Our visual identity, written identity, and brand promise provide a unified platform from which to showcase the value we provide.


New to UTIA? We've developed a welcome kit of resources and information just for you!